Regular readers know of my preference for Panera Bread coffee shops over Starbuck's. Now, another reason - free wireless. Starbuck's has wireless, of course, but you have to pay. I'm not a communist, so I attach no moral deficit to this; I'm sure T-Mobile will do quite well and proliferate across the country. But, as a consumer, free is good, as long as it works. If Panera believes this will attract customers, and is willing to provide the service the same way they provide heat and comfortable seats, I'm more than will to tag along.