Maybe campaign money matters less at the retail level. With 43% of the vote, John Hickenlooper spent about $6 per vote. Don Mares, who finished second, spent $27 per vote, slightly more than the 5th-place finisher. Ari Zavaras, of the Pena-Webb machine, spent over $70 per vote to finish a distant third. And like the Baltimore Orioles of the late 90s, Phil Perington poured money into a campaign, spending almost $90 per vote, to finish dead last.