|View From a Height
Commentary from the Mile High City
Friday, July 30, 2004
Ben is all over the campaign spending issue, including the latest spending and fundraising numbers. He's got a fine analysis of it, although I'd differ on a couple of points.
Spending doesn't necessarily mean weakness. You don't only spend to define yourself for the primary, but also to position yourself for the general, and these ads will be seen by the general voting public, too.
We also don't really know how close the election is. There's been no reliable polling for weeks. One might just as esaily say that the single-minded passion of the Schaffer supporters has kept their candidate afloat. And, as Hugh Hewitt points out, activists can scare people.
Also, the Daily Camera Obscura discusses where the candidates' money is coming from in "Out-of-State Cash Floods Senate Race". Only Salazar and Coors have been able to generate much out-of-state interest, so it's not just Coors's personal fortune that's at issue, it's also the ability to raise enough money to compete effectively without having to go to the national committee.
It's also not Coors's only selling point, as this endorsement from the Greeley Tribune makes clear.
Newspaper endorsements don't carry nearly the weight they they used to, of course, but it is from Weld County, where Schaffer ran ahead of the rest of his district (which he still won easily). To be sure, the paper isn't unkind to Schaffer, it just prefers Coors. Which is where many Coors supporters come down.