View From a Height
Commentary from the Mile High City
Thursday, June 17, 2004

Isn't There a Schaeffer Beer? 

In the latest intramural news, Bob Schaffer is more than a little upset over the airing of a Coors Beer ad during the NBA playoffs a week ago. The ad, in violation of campaign finance laws, featured Pete Coors himself.

Schaffer is behind in money, and already can't compete in media buys with Coors, without Coors going outside the rules. That said, Mr. Coors, and the company, and ESPN all say that it was a mistake by ESPN, not by either the beer company or the campaign.

Unless he wants to pursue a whole new line of strict liability regulation, a peculiar position for a conservative Republican to take, Schaffer should probably consider his point made and drop it.

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